Describing Jewelry

If most of your selling is not in person, you will find yourself needing to describe your jewelry to customers.

Don’t get caught in simply repeating “this is a cute necklace”, “these earrings are so cute” over and over again.

Here are some words that you can use to replace cute, beautiful, and pretty.

• Adorable

• Antique

• Artisan

• Attention Getting

• Bold

• Brilliant

• Casual

• Charming

• Chic

• Chunky

• Classic

• Colorful

• Contemporary

• Cutting-Edge

• Dainty

• Dangling

• Delicate

• Detailed

• Distinctive

• Dramatic

• Edgy

• Elegant

• Exciting

• Exquisite

• Eye-Catching

• Fancy

• Fashionable

• Feminine

• Flattering

• Flawless

• Flirty

• Floral

• Glamorous

• Glittery

• Glitzy

• Gorgeous

• Intricate

• Lightweight

• Lovely

• Orignal

• Ornate

• Precious

• Professional

• Quaint

• Quirky

• Sassy

• Sexy

• Shimmery

• Simple

• Sleek

• Sophisticated

• Sparkling

• Striking

• Stunning

• Stylish

• Timeless

• Trendsetting

• Tribal

• Unique

• Versatile

• Whimsical

Depending on the style of jewelry you are showing, there are some important things to describe or SHOW your customers while you’re live.

Necklaces: be sure to describe the length, weight

Bracelets: describe or show if they are coil, cuff, stretchy, magnetic, wrap etc

Earrings: describe or show if they dangle, double sided post, hoops, crawlers, etc

Rings: describe or show that the band is stretchy and if it is a dainty band.


Other keywords that you can use to describe our jewelry (if it fits):

• moonstone

• cat’s eye

• stone

• crackle stone

• glowing

• natural

• urban

• blockbuster

It’s OK if you can’t describe the exact color. It’s OK if you can’t think of the exact word of how to describe a stone.

You can even create your own vocabulary with your customers! Make it FUN!

Don’t focus too much on describing the jewelry, focus on getting them to want the jewelry - Tammy Grainger